Shockwave Medical
The Calcium Masterclass
Tools
Film
Animation
Studio Recording
KOL Interviews
Social Media
Live Streaming
Digital Marketing
Diagnosis
The challenge was to educate US interventional cardiologists about the superiority of intravascular lithotripsy for the treatment of calcium, on the eve of their FDA approval.
The procedure
Together with Optima Education, we created 10 high-impact classes covering everything from calcium basics to complex patient cases. We also engaged Professor James Spratt and a world-class cardiovascular faculty from Europe & the USA, live from their London studio.
Pre-procedural planning
So we teamed up with Shockwave to produce the ‘Calcium Masterclass’: a high quality, peer-to-peer education program, that attracted over 5500 cardiologists, who spent an average of 28 minutes each learning about the procedure and Shockwave.
The outcome
We helped Shockwave dramatically reduce the time from product launch to adoption across all approved markets, delivering 271% revenue growth.
The making of "The Calcium Masterclass"
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Mark Sheehan
Associate Director Medical Education
Shockwave Medical
Get in touch
We work with clients to bring together the art of emotional storytelling and the science of medicine.
Contact us to see how we can partner with you to bring your projects to life.
+44 (0) 1865 965 389
hello@madeclearstudios.com