
ORSIF
Is Not Here
Tools
Film
Animation
Illustration
Motion Graphics
Remote recording
Marketing / Paid Media
Organic Reach
Web Design
Web Development
KOL Interviews
On Location Filming
Copywriting
Branding
Diagnosis
ORSIF, (or Occupational Radiation Safety in Interventional Fluoroscopy) realised that although they had been established for 10 years, the international interventional community was not aware of the work they did.
They approached us to help them get their message out there – to by generating awareness of serious health risks including cancer and career-threatening orthopedic problems.
The procedure
21 agreed to be filmed, 15 were featured on a bespoke site commemorating those who are not here. 11 of whom lost their lives to radiation-related cancer. The site, called is-not-here.com – was celebrated by the radiation protection industry, and promoted through social channels.
Pre-procedural planning
Working with an experienced documentary researcher, Made Clear Studios reached out to hundreds of healthcare workers, to find these stories of sacrifice.
The outcome
“We extend our deepest gratitude to family, friends, and colleagues for sharing their moving testimony about these incredible people. ORSIF and its members are committed to occupational radiation safety through education, resources, best practices, technology, and combining our voices to affect change.”
Is Not Here - Trailer
“Made Clear Studios built this important campaign for us from inception to completion. They conceived of the Is Not Here campaign, designed the brand, recorded contributors, and assembled the recordings onto a dedicated site – which will act as a timeless memorial to all those who have had to sacrifice their career, or lives, as a result of working with radiation in the cath lab. They are a creative force that this industry needs to make real change that is critically needed for healthcare worker’s safety. We will continue to work with them to make an impact worldwide.”