Distribution

A robust distribution plan is an essential component of any content strategy.

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1. Owned Media: Your Digital Presence

 

We ensure that your website, blog, and email campaigns serve as the cornerstone of your content strategy. By optimising for SEO and structuring content for readability and engagement, we make your owned platforms a hub for valuable healthcare information.

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Website & Blog Optimisation: Regular updates with keyword-driven, authoritative content.

Email Newsletters: Personalised, segmented outreach to nurture leads and retain subscribers.

Resource Libraries & Whitepapers: Downloadable assets that establish your brand as an industry leader.

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2. Earned Media: Amplify Trust & Credibility

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Building authority in healthcare requires more than just publishing—it requires validation. We work to secure media coverage, influencer partnerships, and organic social sharing to enhance credibility.

 

• Press Releases & PR Outreach: Placement in healthcare news outlets and professional journals.

• Influencer & KOL Collaborations: Partnering with key opinion leaders in medical and healthcare communities.

• Guest Posts & Thought Leadership: Contributing to high-authority platforms in your niche.

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3. Paid Media: Targeted Amplification

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To accelerate visibility and reach, we implement strategic paid distribution to ensure the right audiences engage with your content.

 

Search & Social Ads: Paid promotions on Google, LinkedIn, and Facebook to drive targeted traffic.

Programmatic Advertising: AI-driven ad placements for maximum efficiency and ROI.

Sponsored Content & Native Advertising: Placement in healthcare publications to reach professionals and decision-makers.

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4. Social Media: Community & Engagement

 

A strong social presence is essential for distributing healthcare content in a way that fosters engagement and discussion.

 

• LinkedIn & Twitter: Professional networking and thought leadership.

• Facebook & Instagram: Patient education and community building.

• YouTube & Podcasts: Engaging video and audio content for deeper insights.

 

5. Partnerships & Syndication: Extended Reach​

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We leverage partnerships to syndicate content and reach broader audiences without additional production costs.

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• Healthcare Portals & Aggregators: Publishing on platforms such as Medscape, Healthline, and industry-specific networks.

• Cross-Promotions & Webinars: Collaborations with industry leaders to share content across multiple channels.

• Medical Associations & Conferences: Content placement in industry events and virtual summits.

 

Why Choose Us?

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Our content distribution strategy ensures that every piece of content is seen by the right people, at the right time, through the right channels. We take a data-driven approach to optimise performance and ensure maximum engagement. Partner with us to elevate your healthcare brand and make a lasting impact in the industry.

 

Let’s get started. Contact us today to discuss your healthcare content distribution strategy!