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"The Radiation Problem"
Revealing the impact of scattered radiation in the cath-lab
Diagnosis
“Interventional cath lab and radiology lab physicians and staff are exposed to three times as much radiation per year as nuclear power plant workers”
“1 in 25 high volume operators will acquire a radiation-caused cancer”
“1 in 50 will die as a result”
Despite hard hitting facts like these, radiation protection is often seen as a literal and metaphorical burden to cath-lab workers around the world. Radiation safety courses are yet another qualification staff have to take, and badges worn by the team are often out of date or inaccurate.
Pre-procedural planning
Tools
Film
Animation
KOL Interviews
On Location Filming
Social Media
Live Streaming
Lead Generation
The challenge was to help Cath Lab teams start conversations with Hospital Administrators about improving their radiation protection.
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So we teamed up with Egg Medical and Optima education to produce the ‘The Radiation Problem” an emotionally-charged mini documentary, featuring 7 of the top interventional cardiologists in the US and the UK.
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Previous communication on the subject focussed on the facts and figures behind the science of ionizing radiation, but with this film we set out to move the audience into action with emotionally charged personal stories.
The procedure
The film was launched on the Egg Medical channel on Wondr Medical, which invited press contacts and its network of 68,000 cardiologists to watch the film live – to start the conversation at the same time around the world. Several short teaser films were used to promote the event via social media, and it became the main focus of the Egg Medical booth at conferences around the world.
"Conference attendees who saw it commented on how great it was"
James Beabout
Marketing Director
Egg Medical
The outcome
"The Radiation Problem"